current obsession: byredo, tadao ando, agnes martin, hasami ceramics, HAY, matcha lattes, 35mm film
ABOUT natalie
Owner, Lead Planner & Designer
The most rewarding experience for me is seeing my couples relaxed and carefree on their wedding day, knowing their event is in good hands. My aim is to create an experience for you and your guests, moments of magic that you'll carry with you as you begin your journey as a married couple. For those few hours, I want your guests to take in your love and connection, the breathtaking details that transport them to another place, the delicious food and good company - engaging them in an artfulness and intimacy that stems from your love story.
As a second-generation Asian American woman, designing for diverse couples seeking to honor their heritage is a process close to my heart. My degree in Japanese Language & Literature (with a focus on contemporary Japanese art history and classical theater & poetry) and my love of modern Japanese architecture heavily inform my design aesthetic, with many weddings and editorials in my portfolio reflecting minimal Japanese design mingled with laid-back Californian inspirations.
When I'm not dreaming about weddings, you can find me learning how to shoot film, cuddling with my cats Miso and Haru, or cooking meals for friends with my husband. I love snuggling in bed on rainy days, sipping on matcha lattes, and seeking to glorify God with the beauty I create.
Selected by Martha Stewart as Best in Class: The Top Wedding Planners and Event Designers
Featured on Martha Stewart ( 1 | 2 ) | Style Me Pretty ( 1 | 2 | 3 | 4 | 5 ) | Once Wed | Wedding Sparrow | Ruffled Blog | 100 Layer Cake | PopSugar
about Michelle
Lead Coordinator
I am a lover of all things celebratory - small or grand! My journey with weddings began as an intern for a wedding company and loved every aspect of it. The world of weddings was very eye opening, especially coming from the corporate world. I’ve planned everything from corporate celebrations, summits and meetings - soon to realize that sometimes the corporate world is a bit limiting. But when it comes to weddings, there really are no boundaries to one’s imagination and dreams.
The most rewarding experience for me is seeing everything fall into place the day of the wedding - from all the little details to the big moments of two becoming one. I love how each wedding is unique to the couple that speaks of their story! And being a part of Natalie Choi Events since 2019 has been an absolute dream, where the magic of meticulous planning to flawlessly executing every detail happens. There’s never a dull moment in the world of weddings and I’m lovin’ it!
about JEN
Lead Coordinator
I’ve always loved planning—I think it has to do with the joy of seeing a vision come to life and being part of that journey. Whether it’s a birthday celebration, a weekend getaway, or a couple’s wedding, my goal is always the same: to help create unforgettable moments that people will cherish.
With weddings especially, there’s something so meaningful about playing a role in such a significant day—making sure every detail flows seamlessly and contributes to a celebration filled with love and joy.
I joined the Natalie Choi Events team in 2023, but my wedding coordination journey began back in 2017, when a friend gave me the chance to coordinate their big day. I was instantly hooked—and I've been enamored with the world of weddings ever since. I'm so excited to be part of this incredible team, helping turn our couples’ dreams into reality!